Sample Project 3
Team Members:
Autumn Valjien (NYC): Lead Define & Prototyping
Judi Rhee Alloway (PHL): Lead Empathize
Sutherland Carter (DAL): Lead Ideate & Prototyping
SERVICES PROVIDED
Mobile App, Mobile Design, Mood Board, Survey, Research, Interviews, Contextual Inquiries, Competitive Analysis, Competitive Analysis, Feature Analysis, Problem Statement, Solution Statement, Task Analysis, Feature Prioritization, Design Studio, Wireframe, Interaction Design, Visual Design, Prototype, Usability Testing, Scripts, A/B Testing, Coaching, Project Management, Time Constraints, PresentationÂ
PROJECT DESCRIPTION:
Working with my Dream Team creative, empathetic and talented designers, Autumn and Sutherland, our project started with the inkling of an idea ~ LinkedIn for Artists: 1 feature for a mobile app within a 2 week sprint.
It was such an innovative idea to create portfolios for creatives!
With daily standups at 12pm, 4pm, and 9pm EST, after every stand up I wrote up team notes on Slack and our next steps to keep our team on pace.
Starting with my research and editing of our feature proposal, I discovered an untapped market of 244.2 million hidden American artists (81.4% of the pre-Census population).Â
Leading Empathize and Testing, I wrote Screener questionnaire, interview scripts, synthesized Competitive and Comparative Analysis for Task Analysis and Feature Prioritization, and Usability Testing, scripts, SUS Scale, and Presentation with memes and videos.Â
In Competitive and Comparative Analysis during Empathize, I found out that 88.24% of our 17 surveys preferred Instagram as their top choice to showcase their arts. Yet 70.59% would be willing to change from Instagram to another brand. There was a huge market opportunity!Â
“It was a pleasure to work with Judi. I never had to worry about the details because I could rely on her to ensure the integrity of the project was never sub-par.“
01.
DISCOVER
Research is the core of our competencies. We screen prior to our interviews, send surveys, compare competition, and analyze tasks and features in Discover.
02.
DEFINE
Converging on business contraints, market research, personas, and user flows, we Define and update our information from Discover.Â
03.
DESIGN
From remote low-fi, med-fi, and high-fi wireframed iterations, we host multiple Design Studios for various segments in Design.Â
04.
DELIVER
Before handing off to your developers, we prototype in Figma, Sketch, Azure or another platform, perform usability testing, and integrate feedback in Deliver.
Ready to get started?
Choose Your Package
All prices are for a standard 5-6 page website or 8-11 screens for mobile design with up to 30 controls per screen.Â
If your project is larger, please Book a Call to discuss your project scope.
Discover
- Research Strategy
- Screener Survey
- Interview Scripts
- Consent Forms
- Competitive and Comparative Analysis
- Feature Inventory
- Site Content Analysis with SEO
Define
- Conduct up to 15 Interviews
- Up to 4 Personas
- Problem Statements
- SWOT
- User Flows
- Site Map
- SEO Detailed Findings Report
Design
- Up to 6 Design Studios
- Low-Fi Wireframes
- Med-Fi Wireframes
- Hi-Fi Wireframers
- Interactive Prototype
- Usability Testing
- Findings & Recommendations
Deliver Handoff
- Up to 2 Design Revisions
- Alignment
- Pixel Correction
- Content Revision
- Design Constraints
- Technical Contraints
- Design Studio Final Updates
What is website and mobile design?
As User Experience Designers, Judi and our Imagine Team leads and optimizes your mobile or website design process through 4 Stages: Discover, Define, Design, and Deliver. After Delivering your prototype, we hand off to your development team.
How is Judi involved?
With 20+ years of website design experiene, Judi has refined the user experience design coaching process. She guides her team throughout the project through stand ups, while managing client relations and expectations.
Do you develop mobile or website designs?
It depends on a variety of variables: your content management system (CMS), native or web-based app, legacy systems, computer languages needed, and our Imagine Team’s matching capabilities.
We usually hand off to your in-house development team for monitoring and management.
What is Discover?
Every client project is different. In Discover, we can draft, write, brainstorm, and finalize for consent forms, screeners, interviews, and various tests and exercises, including affinity mapping.
Additionally, we can conduct competitive and comparative analysis for tasks and features, card sorting (open, closed, and hybrid) for information architecture, search engine optimization, content and market research.
What is Define?
In Define, we often tailor personas and user flows.
Optionally, we can implement storyboarding, service blueprints, journey maps, product roadmaps, information architecture, business model, brand, marketing, and sales strategy plus epics and case studies.Â
What is Design?
In Design, we usually do low-fi, med-fi, high-fi wireframes for an initial interactive prototype.
Addittionally, we create or update Design Systems, logos, brands, and social media.
What is Deliver?
In Deliver, we normally create and implement usability tests, scripts, tasks, and update your interactive prototype with user feedback before handing off to your development team.
Optionally, we can conduct in-depth multivariate A/B testing of specific features. We can also implement System Usability Scale (SUS) to determine users experience.